MicroMass Participates at 2016 UNC Kenan-Flagler Healthcare Conference

November 11, 2016

CHAPEL HILL, NC — Margot Mahannah, senior behaviorist at MicroMass, spoke on the population health panel at the 2016 UNC Kenan-Flagler Healthcare Conference at University of North Carolina at Chapel Hill.

Mahannah contributed to an engaging discussion about how pharma can create cost-effective solutions for vulnerable populations. This panel discussion determined that accountability for patients and physicans needs to increase in an efficient way. In addition, pharma and healthcare should look to address the Whole Patient NeedsTM and incentivize a team-based approach to care. By doing this, we can shift the burden off of physicians and help patients more effectively manage all aspects of their health, including building skills and confidence to manage complex issues.

The 2016 UNC Kenan-Flagler Healthcare Conference aimed to “explore how downward pressure on costs impacts healthcare in the U.S., and what various actors are doing to try to achieve efficient outcomes while maintaining high quality products and services.”

Representatives from all industries discussed the implications of cost containment through various lenses including: population health, innovation in technology, and shifting payment models.