MicroMass Named Top 100 Healthcare Agency
MicroMass was recognized as a top 100 healthcare marketing agency by MM&M. This marks the 12th consecutive year that MicroMass has been recognized as a leader among healthcare agencies.
The profile provides information on how MicroMass differs from other agencies with behavioral science capabilities, offers insights into sustained growth, and reveals information on how MicroMass aligns with the Ashfield Healthcare Communications network.
Here’s an excerpt from the article:
Last year may have been the year the agency world got wise to the charms of behavioral science, but MicroMass Communications didn’t buy into the buzz. Why? Because the firm has been preaching the behavioral-science gospel for about 25 years.
“More and more agencies are claiming that they have behavioral science expertise,” notes MicroMass president Alyson Connor. “In reality, these agencies may have only one behavioral consultant on staff or are just checking the box in regards to this service offering.” By comparison, MicroMass’ entire staff is trained in behavioral health techniques.
As for attraction and retention of talent, Connor points to the agency’s Cary, North Carolina, location as a major selling point. “We are extremely fortunate to be located in an area that continues to be voted one of the top places to live and contains outstanding universities,” she says. The agency’s average employee tenure is more than 7 years and it boasts a turnover rate of just 8%.