MicroMass We Are Specialists Campaign Awarded Silver
We Are Specialists, the advertising campaign for MicroMass was awarded silver in the self-promotion category from Pharma Choice Awards from PM360.
The promotional campaign has stopping power. The provocative and disruptive campaign pushes the boundaries and goes against the grain of normal agency self-promotion. The ads showcase our one-of-a-kind, evidence-based behavioral science experience and further differentiate MicroMass as the agency that can truly change behavior to accelerate patient outcomes. The We Are Specialists campaign launched in 2015 with the original Changing Patient Behavior print ad. The campaign expanded in 2016 to include the “Dialogue” ad as well as numerous digital banner ads, a video, and an eblast. The ads are featured in industry publications, including PM360, MM&M, PharmaVOICE, MedAdNews, and other digital publications.
The Pharma Choice winners are the only healthcare creative awards voted on by the industry. Winners are chosen by the readers of PM360. All submissions are placed online where readers vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. This year, more than 7,000 votes were cast to decide the winners.
“What makes each Pharma Choice winner unique is that they were selected as one of the best in their category by the industry as a whole,” says Anna Stashower, CEO and Publisher of PM360. “They can truly take pride in knowing that the majority of their peers and colleagues felt that their work was truly exceptional.”
In total, 42 winners were named in 14 categories. A Gold, Silver, and Bronze award is given to the top 3 winners in each category.
The We Are Specialists campaign was also named as a finalist in the exclusive PM360 Trailblazer Awards. Last year, MicroMass won Silver in the PM360 Pharma Choice Awards with the Nexafed West Virginia Campaign.