MicroMass Wins Gold in Pharma Choice Awards

January 18, 2019

Asthma Insider won Gold in the Consumer Website category in the Pharma Choice awards.

Persistent Asthma Deserves Persistent Care

Asthma Insider is a comprehensive disease-state awareness CRM program. Active-learning tools help patients reconsider how they are living their life with asthma and to ultimately seek a more productive conversation with their healthcare provider. Asthma Insider incorporates interactivity, unique imagery, and easy-to-understand content to keep users engaged.

  • Using interactivity, animation, illustration, and storytelling makes the Asthma Insider content easy to comprehend, engaging, and relatable. Parallax animation allows users to be more involved in the experience as they scroll through the personalized stories
  • Succinct copy and a variety of tool-based CTAs throughout the animation provide users the opportunity to quickly find the content most relevant to them
  • A multi-platform, image-based tool creates a positive, seamless experience for users on all platforms and ensures better effectiveness. The use of imagery versus content is also a unique application for a goal-setting tool
  • Animated illustrations bring metaphors to life, photographs and calming music set the tone, step-by-step instructions and mindfully-chosen voices guide users through stress relief videos to help them get the most benefit out of these behavioral exercises


Read more about Asthma Insider on PM360.


Asthma Insider has also been nominated for the Eye for Pharma (Most Valuable Patient Initiative 2019) and DTC National Advertising Awards (Disease Education Website). Finalists for these awards will be announced in late January.

The 10th annual Pharma Choice awards are the only one in the industry that allows everyone who works in the industry to have a say in who wins. All submissions for the awards are placed online where everyone can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. More than 7,000 votes total were cast to decide this year’s winners.

A Gold, Silver, and Bronze award is given to the top three vote-getters in each of the 14 distinct categories.