News
MicroMass Launches Behavioral Science Spotlight
May 7, 2019
MicroMass has partnered with Pharma Phorum to produce a Behavioral Science Spotlight.
The Caregiver Gap
May 6, 2019
As part of PharmaVOICE’s patient voice issue, Lead Behaviorist, Andi Weiss offered her thoughts on how pharma can do more to help caregivers.
Patient-Focused Drug Development
May 6, 2019
As part of PharmaVOICE’s patient voice issue, Vice President, Scientific Strategy, Patty Zipfel, offered her thoughts on how pharma can impact drug development by focusing on the patient.
MicroMass: Experts in Human Health Behavior
May 6, 2019
Read the profile for MicroMass Communications, Inc. in the Med Ad News’ agency issue.
#ConvinceMeToVax Creative Contest
May 1, 2019
MicroMass submitted an entry in MM&M’s #ConvinceMeToVax online contest.
#National High-Five Day
April 19, 2019
For National High-Five Day, we celebrate our very own Mike Franke. MicroMass conducted a study to determine the frequency of High-Fives from Associate Creative Director, Mike Franke.
MicroMass Wins Silver at DTC National Advertising Awards
April 18, 2019
MicroMass was honored with a Silver award for its work on Atopic Dermatitis Insider, a disease education website to help caregivers and their teens with atopic dermatitis (eczema).
MicroMass to Present at Eyeforpharma Pitch Day
April 12, 2019
MicroMass is presenting it’s shortlisted work to a panel of pharma industry judges at the Eye for Pharma Philadelphia Pitch Day.
MicroMass Recognized as a Multiple DTC Advertising Awards Finalist
February 28, 2019
Four programs from MicroMass received finalist recognition from the DTC National Advertising Awards.
The Writers' Block
February 27, 2019
For #Writers’ Wednesday, we caught up with Associate Creative Director, Kate Schabot. Learn how she takes a moment to switch gears before she steps up to create effective copy.
National Storytelling Week with MicroMass
February 1, 2019
It’s National Storytelling Week. That’s why we’ve asked our Behavioral Copywriters and Art Directors to share a story that they’ve told through their work, and why it was important for them to share it.
MicroMass Shortlisted for eyeforpharma Award
January 29, 2019
MicroMass was shortlisted for the prestigious eyeforpharma award for Most Valuable Patient Initiative.
MicroMass Wins Gold in Pharma Choice Awards
January 18, 2019
MicroMass program, Asthma Insider, won Gold in the Consumer Website category for the Pharma Choice awards.
MicroMass Recognized with Bronze Award
January 18, 2019
ZEJULA My Way Patient Support Program won bronze in the 2018 Pharma Choice Awards in the DTC/DTP category.
Create for a Cause 2018
December 6, 2018
MicroMass participated in a live auction where all the proceeds will benefit CORRAL, a local nonprofit that pairs rescued horses with girls in high-risk situations to provide healing and transformational life change.
Vote for MicroMass in PharmaChoice Awards
December 5, 2018
Vote for the two MicroMass entries in the PM360 Pharma Choice awards: Consumer Website category and DTC/DTP categories.
Digital Health Awards Winner
December 3, 2018
MicroMass won Gold in the Digital Health Awards for our work on the Lexicon STRIPES website. Learn more about this evidence-based website designed to help HCPs build skills.
How can pharma foster patient habits that will have an impact on your brand?
October 31, 2018
Is your brand using habit formation to influence patient behaviors? Based on our article in BioPharmaDive, learn how pharma can foster patient habits to have a profound impact on your brand.
Halloween by MicroMass
October 31, 2018
Check out the pictures of our creative and wonderful employees, as they celebrated Halloween.
MicroMass Honored to be a MM&M Award Finalist
October 11, 2018
Even though MicroMass was not announced as a winner at the MM&M awards, we are extremely proud of our team.
Oncology Marketing Perspectives
October 9, 2018
MicroMass was featured in the MM&M ebook that looks at how oncology marketing has changed over the years and what’s in store for the future.
Agencies Pay It Forward
October 2, 2018
MicroMass was featured in the PharmaVOICE issue on philanthropy. The article featured MicroMass and our skill building outreach to Malawi, Africa.
World Heart Day
September 28, 2018
For World Heart Day, we wanted to share the connection we have with our heart and the hearts of others.
Does your brand need behavioral science?
September 20, 2018
Does your brand need a behavioral science solution? Get the answer and more in our most recent article in Bio Pharma Dive.
How Pharma Fuses Behavioral Science and Tech for Brand Marketing
September 5, 2018
MM&M featured a MicroMass’ case study for Atopic Dermatitis Insider in the September issue.
Pain Awareness Month
September 4, 2018
September is Pain Awareness Month. Our behaviorists offered insights on how patients, healthcare providers, and the public can benefit from awareness.
Four Key Questions About Adherence
August 24, 2018
Jessica Brueggeman, EVP, Health Behavior Group offered insights on how to create a successful adherence program.
Writers' Perspective: Award Recognition
August 16, 2018
The Writers Block talked to Senior Behavioral Copywriter, Kellie Powell, about her experiences writing for two programs that have received finalist recognition from the PM360 Trailblazer awards.
MicroMass Named PM360 Trailblazer Awards Finalist
August 15, 2018
MicroMass was named a finalist in 4 different PM360 Trailblazer categories: HCP Education, Patient/Consumer Education, Persistence/Adherence Program, and Marketing Team of the Year.
National Relaxation Day
August 14, 2018
August 15th is National Relaxation Day, and MicroMass Associate Creative Director, Kim Zdanowicz, a trained Mindfulness educator, shares how Mindfulness can help you to relax and more!
6 Campaigns That Drive Change in Behavior
August 8, 2018
Group Associate Creative Director, Ashley Jones offered her thoughts as to what current pharma ad campaigns use insight into how patients perceive their illness to fuel the creative approach and drive behavior change.
Writers' Perspective: Award Recognition
July 23, 2018
One of our talented senior behavioral copywriters offers his insights on what it was like to write on the account that generated MM&M finalist recognition.
MicroMass Named Finalist for MM&M Award
July 16, 2018
MicroMass was named a finalist for the 2018 MM&M Awards. MicroMass received the recognition in the Use of Relationship Marketing category for its entry: ZEJULA My Way Patient Support.
MicroMass Named Top 100 Healthcare Agency
July 9, 2018
For the 12th year in a row, MicroMass was recognized as a top 100 healthcare agency by MM&M.
Advancing Pharma Through Behavior Change
June 19, 2018
Read our agency profile in Med Ad News. Each year Med Ad News profiles the top pharmaceutical healthcare agencies.
MicroMass Participates At Bio International Convention
June 5, 2018
MicroMass was selected to participate in a panel discussion involving Behavior Science and Behavioral Economics.
MicroMass Team Receives Award Recognition
May 24, 2018
MicroMass along with agency partners, Snow Companies and Arnold Worldwide, were honored with recognition for Best Marketing Team. The recognition was from the PM360 Elite awards for our work on an account for chronic uncontrolled moderate-to-severe eczema (atopic dermatitis).
The Writers' Block
May 16, 2018
For #WriterWednesday, we talked to Associate Creative Director, Christine Eddinger about her interests, her love of travel, and writing short stories.
MicroMass Wellness Week
May 14, 2018
Learn more about the 1st annual MicroMass Wellness Week. Each day, there is a different activity planned including Self-Massage, Yoga, Cardio Dance, Mindful Coloring/Listening, and Bike to Work Day.
Changing Behavior Around the World
May 10, 2018
MicroMass was featured in MM&M article in regards to the family planning and skill building trip to Malawi, Africa.
MicroMass Honored With Silver Award Recognition
April 25, 2018
MicroMass received Silver in the Best Disease Education category from the DTC Perspectives. The award recognition was part of a team, including Arnold Worldwide, Intouch Solutions, and MicroMass.
The Payer Landscape is Evolving -- But Change is Slow
April 24, 2018
Patty Zipfel, Vice President, Scientific Strategy offered her insights on the importance of the payer landscape, and how pharma can maximize real-world outcomes.
MicroMass Honored to Be a Heart Award Finalist
April 19, 2018
Although MicroMass was not named the winner at the Manny Awards, we are grateful for the recognition that our partner, With Change in Mind received as part of their amazing outreach.
Prepare the Market to be Disrupted
April 16, 2018
Read the Speak Out contribution by EVP, Strategy, Rob Peters. Rob reveals how pharma should go beyond the traditional approach to shape the market.
National Encourage a Young Writer Day
April 10, 2018
April 10 is National Encourage a Young Writer Day and we asked one of our writers what inspired them when they began writing. Turns out, we all got inspired by the origin story of Writer: Margaret West.
What's the Catalyst for Using Behavioral Science Techniques?
April 4, 2018
Meredith Terry, lead behaviorist, innovation and practice, offered her thoughts on why pharma brands should incorporate behavioral science.
Moving Beyond the "Beyond the Pill" Conversation
March 30, 2018
Rob Peters, EVP, Strategy offered his thoughts on how pharma can do more to enhance beyond-the-pill services and why they’re so essential in today’s pharma environment.
MicroMass Named Finalist for Manny's Heart Award
March 20, 2018
The Heart Award is designed to recognize the social responsibilities and cultures that embody a high commitment to philanthropic and social causes.
MicroMass: Experts in Human Health Behavior
March 7, 2018
Learn more about MicroMass, a full-service healthcare marketing agency with almost 25 years experience changing patient and provider behavior.
The Writers' Block
February 27, 2018
This is a place for the behavioral copywriters at MicroMass to showcase our outside interests, skills, and ideas that aid in our collaborative efforts and creative force.
Focus on Point of Care
January 26, 2018
The biggest challenge with point of care is disrupting provider inertia in treatment decision-making. Learn more about point of care through the behavioral lens of Senior Strategist, Mark Matthews and Senior Behaviorist, Neala Havener.
MicroMass Wins Merit from Digital Health Awards
December 2, 2017
This award is the 3rd award recognition that About Carcinoid Community has received in 2017.
2018 Year in Preview
November 30, 2017
Read our editorial contributions in the PharmaVOICE 2018 Year in Preview issue.
MicroMass Presents Workshop at Patient Summit Europe
October 18, 2017
MicroMass was a presenter at the Eye for Pharma Patient Summit Europe. MicroMass facilitated a workshop along with Ashfield Healthcare Communications.
MicroMass Client Profiled in PM360
October 17, 2017
Arpan Shah, Marketing Director at Lexicon Pharmaceuticals was named Marketer of the Year at the PM360 Trailblazer Awards. Read his feature in PM360.
Treating the Whole Patient: A More Compelling Approach to Product Development
September 30, 2017
This article details how to differentiate your product and impact patient outcomes, all in the clinical development stage.
MicroMass' Client Wins Marketer of the Year
September 14, 2017
Arpan Shah, Marketing Director at Lexicon Pharmaceuticals, was named Marketer of the Year at the 9th annual 2017 PM360 Trailblazer Awards.
MicroMass Communications, Inc. Joins Ashfield
September 14, 2017
UDG Healthcare plc announced the acquisition of MicroMass Communications, a US-based healthcare communications agency specializing in behavioral change.
MicroMass Named Finalist for PM360 Trailblazer Awards
August 23, 2017
MicroMass honored with direct to patient and marketer of the year finalist recognition.
MicroMass Employee Honored with PharmaVOICE 100 Recognition
August 1, 2017
Amber Eaton, Vice President, Group Account Director was recognized as a PharmaVOICE 100 recipient.
MicroMass Named Top 100 Healthcare Agency
July 13, 2017
MicroMass Communications, Inc. was named to the top 100 healthcare agencies for the 11th year in a row.
Strengthening the Connection Between Providers, Patients, and Brands
May 22, 2017
Read our Expert on Call article on patient-provider dialogue. We focus on how pharma can help providers optimize conversations with patients.
MicroMass: Key Sponsor at MM&M Transforming Healthcare Conference
May 1, 2017
MicroMass was a sponsor at the 3rd annual MM&M Transforming Healthcare Conference.
Improving Outcomes Start Before Drug Launch
April 18, 2017
In our article featured in BioPharmaDive, Rob Peters discusses how outcomes can be improved prior to drug launch. Take a look.
Behavioral Science for Healthcare Marketers
April 5, 2017
MicroMass was featured in the MM&M ebook that looks at how pharma marketers can leverage behavioral techniques for patients and providers.
MicroMass' Partner Nicotrax Concludes Smoking Cessation Study
April 4, 2017
Nicotrax, a partner of MicroMass Communications, recently concluded its 4-week smoking cessation study.
2017 Agency Profile: Addressing Whole Patient Needs
April 1, 2017
The annual Med Ad News agency profile provides insight into the MicroMass Communications’ specialized structure, services offered, accomplishments, and future plans.
Patient-Provider Dialogue: Your Brand Depends On It
March 17, 2017
In our first of 3 patient-provider Expert on Call articles for PM360, we analyze the importance of patient-provider dialogue on the pharma brand.
4 Ways to Sell Clients on Behavioral Marketing Programs
March 16, 2017
MicroMass was prominently featured in the MM&M article on selling behavioral science to clients. Take a look.
C-Suite Outlook
February 13, 2017
MicroMass contributed to the PharmaVOICE article, C-Suite Outlook: Leading Through Extraordinary Change. Take a look at their questions, and more importantly, our answers.
MicroMass We Are Specialists Campaign Awarded Silver
January 19, 2017
PM360 has named MicroMass Communications, Inc. as the Self-promotion Pharma Choice Silver winner.
MicroMass Service Offering Selected Innovative Strategy
December 21, 2016
MicroMass was selected for the PM360 Innovation issue. Read more about how MicroMass is striving to meet both the clinical and psychosocial needs of patients.
What's trending in 2017? Triple Aim.
December 14, 2016
Read our editorial contribution in this month’s PharmaVOICE magazine. Alyson Connor, president of MicroMass discusses the impact of Triple Aim, which is an initiative designed to improve patient care, patient health, and reduce healthcare costs.
MicroMass is hiring! Join us.
December 13, 2016
MicroMass Communications, Inc. is hiring. Learn more about our open positions and apply today!
MicroMass Poster Presentation at Cone Health Nursing Symposium
November 18, 2016
MicroMass was selected to present a poster revealing the results of its clinical study based on its behavioral intervention application, Time 2 Focus, for adults with type 2 diabetes.
MicroMass Honored with Award of Excellence from Rx Club
November 16, 2016
The MicroMass unbranded campaign for Atopic Dermatitis Insider was recognized as an Award of Excellence winner in the 30th annual Rx Club Awards. Atopic Dermatitis Insider received the honor for Best Integrated Campaign.
MicroMass Participates at 2016 UNC Kenan-Flagler Healthcare Conference
November 11, 2016
MicroMass was a panelist at the 2016 UNC Kenan-Flagler Healthcare Conference at the University of North Carolina at Chapel Hill.
MicroMass' Program Featured in PM360 After Winning Trailblazer Award
November 3, 2016
SaxendaCare®, winner of the Trailblazer Award in the Persistence/Adherence Program category, was featured in the October issue of PM360.
MicroMass' Client, Jennifer Thomas, Featured in PM360
November 1, 2016
MicroMass’ client Jenn Thomas was featured in the October issue of PM360 after being honored as the PM360 Trailblazer Marketer of the Year.
Addressing Whole Patient Needs: A New Model for Pharma
October 5, 2016
In PharmaVOICE, we discuss how pharma should change its traditional model to address the whole patient needs—both clinical and psychosocial needs.
MicroMass' Client, Jennifer Thomas, Wins Marketer of the Year
September 23, 2016
MicroMass client, Jennifer Thomas, won Marketer of the Year at the prestigious PM360 Trailblazer Awards held in New York City.
MicroMass Wins PM360 Trailblazer Award
September 23, 2016
MicroMass was honored with a prestigious PM360 Trailblazer Award for SaxendaCare®. SaxendaCare® was the winner in the Persistence/Adherence program category.
Triangle-Based Healthcare Communications Agencies Merge
January 7, 2016
MicroMass Communications, Inc., a Cary-based healthcare communications agency, and Strategic Pharma Solutions, Inc. (SPS), a Raleigh-based healthcare communications agency, announced today that the two companies have merged.
