News

Advancing Pharma Through Behavior Change

June 19, 2018
Read our agency profile in Med Ad News. Each year Med Ad News profiles the top pharmaceutical healthcare agencies.

MicroMass Participates At Bio International Convention

June 5, 2018
MicroMass was selected to participate in a panel discussion involving Behavior Science and Behavioral Economics.

MicroMass Team Receives Award Recognition

May 24, 2018
MicroMass along with agency partners, Snow Companies and Arnold Worldwide, were honored with recognition for Best Marketing Team. The recognition was from the PM360 Elite awards for our work on an account for chronic uncontrolled moderate-to-severe eczema (atopic dermatitis).

The Writers' Block

May 16, 2018
This is a place for the behavioral copywriters at MicroMass to showcase our outside interests, skills, and ideas that aid in our collaborative efforts and creative force.

MicroMass Wellness Week

May 14, 2018
Learn more about the 1st annual MicroMass Wellness Week. Each day, there is a different activity planned including Self-Massage, Yoga, Cardio Dance, Mindful Coloring/Listening, and Bike to Work Day.

Changing Behavior Around the World

May 10, 2018
MicroMass was featured in MM&M article in regards to the family planning and skill building trip to Malawi, Africa.

MicroMass Honored With Silver Award Recognition

April 25, 2018
MicroMass received Silver in the Best Disease Education category from the DTC Perspectives. The award recognition was part of a team, including Arnold Worldwide, Intouch Solutions, and MicroMass.

The Payer Landscape is Evolving -- But Change is Slow

April 24, 2018
Patty Zipfel, Vice President, Scientific Strategy offered her insights on the importance of the payer landscape, and how pharma can maximize real-world outcomes.

MicroMass Honored to Be a Heart Award Finalist

April 19, 2018
Although MicroMass was not named the winner at the Manny Awards, we are grateful for the recognition that our partner, With Change in Mind received as part of their amazing outreach.

Prepare the Market to be Disrupted

April 16, 2018
Read the Speak Out contribution by EVP, Strategy, Rob Peters. Rob reveals how pharma should go beyond the traditional approach to shape the market.

National Encourage a Young Writer Day

April 10, 2018
April 10 is National Encourage a Young Writer Day and we asked one of our writers what inspired them when they began writing. Turns out, we all got inspired by the origin story of Writer: Margaret West.

What's the Catalyst for Using Behavioral Science Techniques?

April 4, 2018
Meredith Terry, lead behaviorist, innovation and practice, offered her thoughts on why pharma brands should incorporate behavioral science.

Moving Beyond the "Beyond the Pill" Conversation

March 30, 2018
Rob Peters, EVP, Strategy offered his thoughts on how pharma can do more to enhance beyond-the-pill services and why they’re so essential in today’s pharma environment.

MicroMass Named Finalist for Manny's Heart Award

March 20, 2018
The Heart Award is designed to recognize the social responsibilities and cultures that embody a high commitment to philanthropic and social causes.

MicroMass: Experts in Human Health Behavior

March 7, 2018
Learn more about MicroMass, a full-service healthcare marketing agency with almost 25 years experience changing patient and provider behavior.

The Writers' Block

February 27, 2018
This is a place for the behavioral copywriters at MicroMass to showcase our outside interests, skills, and ideas that aid in our collaborative efforts and creative force.

Focus on Point of Care

January 26, 2018
The biggest challenge with point of care is disrupting provider inertia in treatment decision-making. Learn more about point of care through the behavioral lens of Senior Strategist, Mark Matthews and Senior Behaviorist, Neala Havener.

MicroMass Wins Merit from Digital Health Awards

December 2, 2017
This award is the 3rd award recognition that About Carcinoid Community has received in 2017.

2018 Year in Preview

November 30, 2017
Read our editorial contributions in the PharmaVOICE 2018 Year in Preview issue.

MicroMass Presents Workshop at Patient Summit Europe

October 18, 2017
MicroMass was a presenter at the Eye for Pharma Patient Summit Europe. MicroMass facilitated a workshop along with Ashfield Healthcare Communications.

MicroMass Client Profiled in PM360

October 17, 2017
Arpan Shah, Marketing Director at Lexicon Pharmaceuticals was named Marketer of the Year at the PM360 Trailblazer Awards. Read his feature in PM360.

Treating the Whole Patient: A More Compelling Approach to Product Development

September 30, 2017
This article details how to differentiate your product and impact patient outcomes, all in the clinical development stage.

MicroMass' Client Wins Marketer of the Year

September 14, 2017
Arpan Shah, Marketing Director at Lexicon Pharmaceuticals, was named Marketer of the Year at the 9th annual 2017 PM360 Trailblazer Awards.

MicroMass Communications, Inc. Joins Ashfield

September 14, 2017
UDG Healthcare plc announced the acquisition of MicroMass Communications, a US-based healthcare communications agency specializing in behavioral change.

MicroMass Named Finalist for PM360 Trailblazer Awards

August 23, 2017
MicroMass honored with direct to patient and marketer of the year finalist recognition.

MicroMass Employee Honored with PharmaVOICE 100 Recognition

August 1, 2017
Amber Eaton, Vice President, Group Account Director was recognized as a PharmaVOICE 100 recipient.

MicroMass Named Top 100 Healthcare Agency

July 13, 2017
MicroMass Communications, Inc. was named to the top 100 healthcare agencies for the 11th year in a row.

Strengthening the Connection Between Providers, Patients, and Brands

May 22, 2017
Read our Expert on Call article on patient-provider dialogue. We focus on how pharma can help providers optimize conversations with patients.

MicroMass: Key Sponsor at MM&M Transforming Healthcare Conference

May 1, 2017
MicroMass was a sponsor at the 3rd annual MM&M Transforming Healthcare Conference.

Improving Outcomes Start Before Drug Launch

April 18, 2017
In our article featured in BioPharmaDive, Rob Peters discusses how outcomes can be improved prior to drug launch. Take a look.

Behavioral Science for Healthcare Marketers

April 5, 2017
MicroMass was featured in the MM&M ebook that looks at how pharma marketers can leverage behavioral techniques for patients and providers.

MicroMass' Partner Nicotrax Concludes Smoking Cessation Study

April 4, 2017
Nicotrax, a partner of MicroMass Communications, recently concluded its 4-week smoking cessation study.

2017 Agency Profile: Addressing Whole Patient Needs

April 1, 2017
The annual Med Ad News agency profile provides insight into the MicroMass Communications’ specialized structure, services offered, accomplishments, and future plans.

Patient-Provider Dialogue: Your Brand Depends On It

March 17, 2017
In our first of 3 patient-provider Expert on Call articles for PM360, we analyze the importance of patient-provider dialogue on the pharma brand.

4 Ways to Sell Clients on Behavioral Marketing Programs

March 16, 2017
MicroMass was prominently featured in the MM&M article on selling behavioral science to clients. Take a look.

C-Suite Outlook

February 13, 2017
MicroMass contributed to the PharmaVOICE article, C-Suite Outlook: Leading Through Extraordinary Change. Take a look at their questions, and more importantly, our answers.

MicroMass We Are Specialists Campaign Awarded Silver

January 19, 2017
PM360 has named MicroMass Communications, Inc. as the Self-promotion Pharma Choice Silver winner.

MicroMass Service Offering Selected Innovative Strategy

December 21, 2016
MicroMass was selected for the PM360 Innovation issue. Read more about how MicroMass is striving to meet both the clinical and psychosocial needs of patients.

What's trending in 2017? Triple Aim.

December 14, 2016
Read our editorial contribution in this month’s PharmaVOICE magazine. Alyson Connor, president of MicroMass discusses the impact of Triple Aim, which is an initiative designed to improve patient care, patient health, and reduce healthcare costs.

MicroMass is hiring! Join us.

December 13, 2016
MicroMass Communications, Inc. is hiring. Learn more about our open positions and apply today!

MicroMass Poster Presentation at Cone Health Nursing Symposium

November 18, 2016
MicroMass was selected to present a poster revealing the results of its clinical study based on its behavioral intervention application, Time 2 Focus, for adults with type 2 diabetes.

MicroMass Honored with Award of Excellence from Rx Club

November 16, 2016
The MicroMass unbranded campaign for Atopic Dermatitis Insider was recognized as an Award of Excellence winner in the 30th annual Rx Club Awards. Atopic Dermatitis Insider received the honor for Best Integrated Campaign.

MicroMass Participates at 2016 UNC Kenan-Flagler Healthcare Conference

November 11, 2016
MicroMass was a panelist at the 2016 UNC Kenan-Flagler Healthcare Conference at the University of North Carolina at Chapel Hill.

MicroMass' Program Featured in PM360 After Winning Trailblazer Award

November 3, 2016
SaxendaCare®, winner of the Trailblazer Award in the Persistence/Adherence Program category, was featured in the October issue of PM360.

MicroMass' Client, Jennifer Thomas, Featured in PM360

November 1, 2016
MicroMass’ client Jenn Thomas was featured in the October issue of PM360 after being honored as the PM360 Trailblazer Marketer of the Year.

Addressing Whole Patient Needs: A New Model for Pharma

October 5, 2016
In PharmaVOICE, we discuss how pharma should change its traditional model to address the whole patient needs—both clinical and psychosocial needs.

MicroMass' Client, Jennifer Thomas, Wins Marketer of the Year

September 23, 2016
MicroMass client, Jennifer Thomas, won Marketer of the Year at the prestigious PM360 Trailblazer Awards held in New York City.

MicroMass Wins PM360 Trailblazer Award

September 23, 2016
MicroMass was honored with a prestigious PM360 Trailblazer Award for SaxendaCare®. SaxendaCare® was the winner in the Persistence/Adherence program category.

Triangle-Based Healthcare Communications Agencies Merge

January 7, 2016
MicroMass Communications, Inc., a Cary-based healthcare communications agency, and Strategic Pharma Solutions, Inc. (SPS), a Raleigh-based healthcare communications agency, announced today that the two companies have merged.