Group Associate Creative Director, Ashley Jones offered her thoughts as to what current pharma ad campaigns use insight into how patients perceive their illness to fuel the creative approach and drive behavior change.
MicroMass along with agency partners, Snow Companies and Arnold Worldwide, were honored with recognition for Best Marketing Team. The recognition was from the PM360 Elite awards for our work on an account for chronic uncontrolled moderate-to-severe eczema (atopic dermatitis).
April 10 is National Encourage a Young Writer Day and we asked one of our writers what inspired them when they began writing. Turns out, we all got inspired by the origin story of Writer: Margaret West.
The biggest challenge with point of care is disrupting provider inertia in treatment decision-making. Learn more about point of care through the behavioral lens of Senior Strategist, Mark Matthews and Senior Behaviorist, Neala Havener.
Read our editorial contribution in this month’s PharmaVOICE magazine. Alyson Connor, president of MicroMass discusses the impact of Triple Aim, which is an initiative designed to improve patient care, patient health, and reduce healthcare costs.
MicroMass Honored with Award of Excellence from Rx Club
November 16, 2016
The MicroMass unbranded campaign for Atopic Dermatitis Insider was recognized as an Award of Excellence winner in the 30th annual Rx Club Awards. Atopic Dermatitis Insider received the honor for Best Integrated Campaign.
MicroMass Communications, Inc., a Cary-based healthcare communications agency, and Strategic Pharma Solutions, Inc. (SPS), a Raleigh-based healthcare communications agency, announced today that the two companies have merged.