Loading the player...

 

Why use a specialist instead of the standard approach?

A traditional marketing approach is not enough to change patient behavior. It takes more than insights, information, and messaging—it requires a specialist like MicroMass. See what 20 years of experience with our specialized approach can do.

Flip the switch to see the MicroMass approach.


MARKETING CHALLENGE

Patient-Provider Dialogue

TRADITIONAL OUTLOOK

Address patients’ awareness of
treatment options, driving them
toward specific brands.

TRADITIONAL APPROACH

Provide a doctor discussion guide.
 
 

Adherence

TRADITIONAL OUTLOOK

Address patients’ concerns of cost
and forgetting medication.

TRADITIONAL APPROACH

Provide co-pay cards and
medication reminders.

Patient Support

TRADITIONAL OUTLOOK

Address lack of knowledge
of condition.

TRADITIONAL APPROACH

Provide disease education, along
with tips on lifestyle and medication.

Treatment Decision

TRADITIONAL OUTLOOK

Address lack of brand awareness
and knowledge of brand benefits.

TRADITIONAL APPROACH

Provide compelling delivery of
brand messages.



Dive deeper and see how our behavioral expertise can lead to patient support and marketing initiatives that improve outcomes and differentiate your brand.


Patient Engagement & Support

Find out how our evidence-based approach goes beyond messaging.

Relationship
Marketing

Discover why enduring customer relationships with a brand requires more than frequent communications.

Precommercial
& Clinical

Read how we challenge the conventional approach to pre launch and clinical communications.

Health Behavior Consulting

Learn how we partner with healthcare organizations to enhance patient engagement and improve outcomes.



Complete the form below to contact us and find out why you should trust your patient marketing to a specialist with 20 years of experience. All fields are required.


×
Email icon Phone icon

Complete the form to begin your download. All fields are required.


×