Obesity Patient Support Program main image
Obesity Patient Support Program main image

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Obesity Patient Support Program

Audience

Patients who struggle with long-term weight management

Challenge

Patients with obesity have negative, ingrained perceptions about weight loss and low self-efficacy because they have tried and failed several times to lose weight. A new product for weight loss faced barriers to adoption and long-term success due to this negative mindset

Solution

Our step-by-step, coach-led solution supports patients by helping them develop a mindset ready for weight loss and facilitates skill building for real-world success. The program goes beyond basic nutrition and physical activity education by leveraging evidence-based approaches such as health coaching, goal setting, and cognitive behavioral techniques. These approaches help to disrupt ingrained beliefs, drive lasting change in behavior, and deliver a differentiated brand experience

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